Website Analytics - Omniture, Coremetrics & Google

In today's era of technology we are often bombarded with a sea of data from various systems and web analytics packages, which is often confusing. Can you identify at a glance your key performance indicators? Do you know how your visitors use your website? Do you have marketing campaigns that you can measure ROI?

The opportunity cost of generating poor insight is significant, which is why having a web analytics solution is very important. Decisions on investing on a new part of the web site, changing the design for usability or user experience as well as fine tuning your marketing plans should be based on data, which web analytics will provide. Cenetrix analytics implementation strategy is very effective in delivering you a successful measurement capability and also actionable insight, from which to make further investments.

Rich internet applications (RIAs) pose a measurement challenge, as they use technology like AJAX and Flash which is not currently tracked with most standard analytics implementation. We have experience in measurement of these mediums, working with developers to ensure that key interactions are measured.

We are happy to either implement a new web analytics solution for you, or work with your existing analytics package. We are experienced with Omniture, CoreMetrics, WebTrends and GoogleAnalytics.

Having worked in large scale retail and also online media, we have the capability to work with you to provide you with valuable insight. We also have experience of working with user experience, information architects, design and implementation teams to improve your visitors experience and help influence your conversion goals. Our team are Google Analytics qualified.

Contact us today to see how we can help you.